Welcome to GIDE

Who we are

 For over 25 years GIDE  has worked with market and social research organisations, central and local government, and private sector organisations to deliver secure, web-based data collection, analysis, reporting and dissemination systems.

We take data seriously.  In the late 1990s, when organisations were starting to use hand-crafted HTML forms to create online questionnaires, we developed our Computer-Assisted Web Interviewing (CAWI) system.  This system, and its data description language, is at the core of all GIDE’s products – including online and offline interviewing systems, cross-tabulation, reporting and analysis.

No job is too small or too large – from short web questionnaires to large multi-modal studies, GIDE has the experience and tools to help you deliver.  Please contact us to discuss your requirements.

first web survey
interviews per month
satisfied customers
emails sent per month

What we do


Making things better isn’t straightforward. At GIDE we have learned that improvement is all about discovery. It means asking the right questions; exposing and analysing assumptions; understanding and resolving conflicting perspectives; and delivering meaningful insights. Then we can start the work!


GIDE have designed systems and surveys for numerous clients including the Department for Education, Work and Pensions, Cabinet Office, NatCen, Kantar and many more. We are scrupulous about understanding their requirements and leave no stone unturned in delivering them to the highest of standards


GIDE have developed complex programmes for government and industry: for 25 years we worked on the national school performance tables, using open source technologies and unstinting acumen to continually develop and improve them.


From discovery through to live running, GIDE use agile principles to understand, collate and prioritise user requirements; build and iterate functional prototypes; optimise and baseline the process; release minimum viable product; then continually improve the service and its delivery.


Steady state delivery? Well, if you insist.
But wouldn’t you want to make things better still? GIDE provide services based on ongoing monitoring; understanding their evolving requirements (and redundancies); incremental features and frequent iterations – et voila! – continual improvement.


The security and privacy of your data is paramount. Data in motion is protected by end-to-end HTTPS. Data at rest is fully encrypted on our UK based servers. All SCROLL survey software assets are ISO27001:2013 certified by UKAS, and have been since 2014. We are registered with the ICO and are fully GDPR compliant.

Our customers

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