Survey as a Service

We do the heavy lifting.

You focus on results.

GIDE’s survey platform is a rich framework drawing upon our 25 years of experience in delivering web-based questionnaires and forms.  It’s cloud-based and ready to deploy in a range of standard off-the-shelf configurations that can be readily adapted to the most demanding specifications. It can also form the basis for GIDE’s bespoke survey solutions. At its core is a mature data description and scripting language based on the same technologies used internally by GIDE’s production teams.

Survey as a Service provides all the functions you expect from a sophisticated professional survey solution:


Gide's extensive feature-set makes survey design straightforward. Our comprehensive question library, a host of question-types, extensive survey logic and access to our powerful scripting language puts nothing beyond scope. When you're ready, test it to destruction. All done? You're good to go.


Whether you're distributing an anonymous URL via multiple channels, or mounting a fully managed and targetted campaign, GIDE has got your back. Distribution, quotas, timing and tracking are all at your fingertips. When you're done, or time's up, it's time to start counting.


As soon as your survey goes live you have access to dynamic activity reports including survey connections, quotas and response stats. The onboard data and cross tabulation facilities make meaningful analysis instantly available, but if you need to go further, comprehensive export facilities come as standard.


We can provide multiple views of survey data from pre-set reports to complete flexibility in describing variables and granularity allowing you to create reports comparing your data across different levels of aggregation. If you need to go off-board there's also a full range of export facilities e.g. CSV, Excel, Quantum, SPSS and Triple-S.


Try it out. Free, naturally. Then, whether you’re a small professional outfit or a large corporate enterprise, we’ll tailor the package to suit you. Oh, and if you’re UK public sector, you’ll find us on G-CLOUD 12, ready and waiting.


GIDE’s Survey as a Service means that we give you just what you need. For the experienced, that might be a ‘survey sandbox’ complete with a rich panoply of tools and functions to do your own thing. If you need to fast forward to your results we can  manage the whole process, from design to analysis.


Our foundation template is derived directly from the GDS design principles. That means that responsiveness and accessibility are beautifully integrated from the outset. It’s the perfect canvas on which to overlay your brand identity and the tools to do so are all included.


Organisations have complex structures. Our superior administrative functions help maximise your efficiency. Survey workflow can be configured to fit with any disposition, from loose collaborations to formal roles and hierarchies. Flexible role-based user accounts put collaboration and delegation at the heart of your project, giving a means to exchange ideas as well as provide clear definition – and oversight – as to who does what


From short, sharp web questionnaires to large multi-modal studies, GIDE has the tools and technical acumen to help you deliver.  Always ahead of the curve, our  unique data description language provides the means to propagate your enquiry across all available channels, including web, video, audio, text and face-to-face – online and offline. When the results are collected, the same language means that your data is collated into a single, coherent data-set.


Sometimes detailed market or social research requires an offline presence. Maybe there’s poor or no internet connection. Maybe your organisation doesn’t want the extra cellular charges. No problem. We can package the enquiry to run offline: you simply run the survey, return to base and synchronise. Job done.


Some enquiries are built to last, collecting millions of data items to provide a rich and enduring trove of information for long-term study. Don’t worry. GIDE will keep things running:

  • Resilient cloud architecture provides real-time mirroring, full failover and backup
  • All data is encrypted during transit and at rest
  • Comprehensive support, UK hosted and GDPR compliant.


The security and privacy of your data is paramount. Data in motion is protected by end-to-end HTTPS. Data at rest is fully encrypted on our UK based servers. We are registered with the ICO and are fully GDPR compliant.


The HTML produced by our products contain a rich set of standard class names and IDs to assist customisation. Advanced users can create bespoke scripts using JavaScript or our native scripting language to manipulate all survey parameters. The good news is, we can help you do it! Just get in touch and tell us what you need.

Demonstration survey

Select any of these links to see just a few examples of what we can do.

Our customers