Over 20 years of digital insight

Who we are

For over 20 years GIDE  has worked with market and social research institutions, central and local government, and the private sector to provide web-based data collection, analysis and reporting solutions. Some of the world’s largest research organisations repeatedly turn to us for the technology they need to deliver their key projects.


It’s because we have a reputation for taking data further. In the late 1990s, when organisations were starting to use hand-crafted HTML forms to create online questionnaires, we were already developing our Computer-Assisted Web Interviewing (CAWI) platform.  Always ahead of the curve, our system – and its unique data description language – remains at the core of all GIDE’s products, including online and offline interviewing modules and their associated cross-tabulation, analytical, reporting and dissemination tools.

No job is too large – or too small. From short, sharp web questionnaires to large multi-modal studies, GIDE has the experience and technical acumen to help you deliver.  Please contact us to discuss your requirements.

first web survey
interviews per month
satisfied customers
emails sent per month

Our services


Making things better isn’t straightforward. At GIDE we have learned that improvement is all about discovery. It means asking the right questions; exposing and analysing assumptions; understanding and resolving conflicting perspectives; and delivering meaningful insights. Then we can start the work!


GIDE have designed systems and surveys for numerous clients including NatCen, Kantar, Ipsos, Cabinet Office, the Department for Education, Work and Pensions and many more. We are scrupulous about understanding their requirements and leave no stone unturned in delivering them to the highest of standards


GIDE have developed complex studies and programmes for government and industry: for 25 years we worked on the national school performance tables, using open source technologies and unstinting acumen to continually develop and improve them.


From discovery through to live running, GIDE use agile principles to understand, collate and prioritise data requirements; build and iterate functional prototypes; optimise and baseline the process; release minimum viable product; then continually improve the enquiry and its delivery.

Survey management

Consider us as an extension of your team. We can support you through the complete survey process or any component where you need extra help; we can set up all types of questionnaires, from the most basic to the most complex (CAWI/CATI/CAPI); we can deliver statistical analyses along with on- or offline production and publication of results.

Data restitution

While we’d like to help you get it right first time , if that ship’s already sailed we can still make things better. Regardless of its source, format or structure, we can manage and/or migrate your data so that you can get back to making sense of it. We can even retrieve legacy data from your information systems, clean it up and reinject it back into your BI or CRM tools to provide more and richer insights.

Service delivery

Steady state delivery? Well, if you insist.
But wouldn’t you want to make things better still? GIDE provide services based on ongoing monitoring; understanding their evolving requirements (and redundancies); incremental features and frequent iterations – et voila! – continual improvement.


The security and privacy of your data is paramount. Data in motion is protected by end-to-end HTTPS. Data at rest is fully encrypted on our UK based servers. All SCROLL survey software assets are ISO27001:2013 certified by UKAS, and have been since 2014. We are registered with the ICO and are fully GDPR compliant.

Our customers