Comprehensive. Innovative. Rigorous.

Our solutions

GIDE understands and embraces the science and practice of research. We bring our expertise in established survey research fields to new and emerging areas such as mobile surveys, online communities and Big Data.

Innovation and research are at the core of our approach. However complex and demanding your project, be it qualitative or quantitative, and whether it requires complex methodologies or even a bespoke solution, GIDE will rise to the technological and methodological challenges.

GIDE’s multi-faceted team brings breadth and depth of knowledge of survey research and statistical methods. These skills and experience have won us important repeat contracts developing complex reporting and administrative systems for national and local government.


Data collection

Versatile. Engaging. Extensive…

GIDE has been programming and hosting online surveys using our own platform since 1998. The whole system can also be run from a USB stick or on a tablet for CAPI (offline) face to face interviewing.

We also have our own bulletin board and on-line focus group software which can be customised to your needs.

We have developed such a wealth of knowledge and experience, meeting complex challenges, that we believe few can offer such an extensive range of technical services around data collection. Our products are now used to conduct surveys all over the world in many different languages.

We have systems for monitoring fieldwork targets, mass email and SMS reminders, panel administration, trade-off, online diaries, quota administration and dashboards and more.

Our systems can also be used to integrate complex questions and methodologies into other interviewing software if you have problems providing a feature with your usual in-house systems.

Our expertise is wide ranging and we also provide consultancy services for UNICOM Intelligence (formally IBM SPSS Data Collection / Dimensions) and Blaise.

Analysis and reporting

Customised. Fast. Expert…

GIDE has developed its own powerful language for creating highly customised reports and a versatile tool for online cross tabulations. We also have many years of experience in producing high volume cross-tab reports with Quantum.

We are able to respond quickly to the most unusual or complex requests. That could mean a few cross-tabs and charts emailed to you in Microsoft PowerPoint® or a bespoke online reporting system, complete with segmentation models and key driver analysis.

Our team of statisticians works with SPSS®, SAS® and R, and is expert with methodologies applicable to survey data including multivariate and trade-off analyses.

Data processing

Small and simple. Or large and complex…

GIDE is expert in data handling and data transformation, in particular using XML and associated tools.

We have expertise in many programming languages and database formats so can pick the most appropriate tools for each job.

Whether you need to process a small amount of survey data or are wrestling with large complex data structures, we can help. For example, the online systems that we created for the UK Department for Education can generate ad hoc tables and reports from 25 million pupil exam records in just a few seconds.

We are also able to work with established survey data processing software, such as Quantum and UNICOM Intelligence (formally IBM SPSS Data Collection / Dimensions).

We continuously experiment with new technologies and bring the best of these to our work. One of our current development projects is in applying the latest advances from information science to the processing of Big Data.

Technology made to order

Creative. Impartial. Collaborative…

Creating a bespoke solution for your project can be surprisingly cost-effective. It avoids the expense of buying off-the-shelf products that inevitably means compromising on what you want. We can design software to meet your unique and specific requirements.

Because we develop most of the software we use, we are free of any allegiances to particular software products or providers. It also means we can integrate our solutions with your systems simply and swiftly.

Our software development skills include web technologies, system architecture, networks and databases. When that’s not enough, we will do our own research and learn something new!

Demonstration survey

Select any of these links to see just a few examples of what we can do.